Serendipity is a project created by artist Kyle McDonald and a Spotify team. The project records two people who start to play the same song within a tenth of a second of each other and shows the location of the two people and the name of the song on a map.
A cached version of the tracks recorded over one hour of one day is available on Spotify. You can see the song name and the two locations pop up while the map zooms in or out. The song will play for a few seconds until the next serendipitous moment occurs. You can click on the play button at the top-left corner on the webpage to stop jumping to another moment and keep listening to the song.
This is an experimental multimedia project that explores how we can use technology to show content in the way we never had before, not just a simple combination of audio and visual elements. The project was built with the Spotify Web API, d3.js, and Storm. It relies heavily on coding to gather and display data.
The design looks clean and modern. It’s easy to understand and easy to use with a play button and a mute button. The webpage also offers share buttons for Facebook and Twitter. The Serendipity display webpage looks simple, but with all the elements of a multimedia project: text, visual elements, motion, sound, interactivity and social sharing function.
The project doesn’t look quite practical at the moment, but at least it’s an interesting new experience for Internet users. It shows the trend of combining technology and art together, and it visualize how we’re more connected in today’s world.