Mic is a website focused on news for a generation known as the “millennials.” Not only its content is catered to the taste of young people, the website itself is also designed in an avant-garde style.
My first impression on the site was its simplicity. It doesn’t have many features, but each one is very convenient to use. You would be able to know what the most important story is based on the picture in the up front. Beneath that, are hot stories from different sections. That’s all for the head.
In the body part, the site is divided into two main parts: “Today’s Stories” and “Recommended Stories.” The way the site aligns a story is usually a headline, under that is a general and short comment on the story, and every story has a feature image. There are not many bars or windows that you can click on or open, but you can get most of the important information just by scrolling down.
Besides its simplicity, there are also some details I like about this website’s design. First, it’s very easy to know what’s clickable. If you move to a section, no matter text or image, if the color changes, that means the section is clickable.
Second, the site creates a visual hierarchy on each page. Most of it’s spaces are left to stories, and the more important that story is, the higher its position would be. Besides that, all the logos for other functions, such as company’s info, and social media logos are designed very low-key, and they are all hidden in the corner of the page. For example, if you click the bar on the left top corner, it would lead to the seven platforms that are not listed on the homepage.
In addition, I think the website did a very good job in creating visual impacts. It’s story telling relies heavily on pictures, so does the web design. The pictures are in an unified size and quality, and they usually take more space than the headlines, which made it more direct to audience in terms of what these stories are about. And the font of its text is in a comparatively larger size, which is friendly to reader’s eyes.
I think as a user, my experience when browsing Mic’s website is very pleasant. Here is the link to the website: http://mic.com/