One of the big news for web design recently is the redesign of Bloomberg Business website.
“I think some of the best news and web design is a little bit uncomfortable when you first see it,” says Joshua Topolsky, editor of Bloomberg Digital and one of the people in charge of the redesign.
You can easily see the connection between the wild redesign and Bloomberg Businessweek’s bold magazine covers.
Anyway, let’s take a deep breath and talk about Steve Krug’s five guidelines of good web design.
There’s a clear visual hierarchy on the website which is shown by the size of the blocks. What’s better is that it’s digitally flexible for showing the important stories. Editors can “very quickly reshuffle what we’re doing on the page, because every module is moveable,” Topolsky says. They can “snap them together like Lego.”
Josh Tyrangiel, Bloomberg’s senior executive editor for consumer products, tweeted for one of Bloomberg Businessweek’s cover story, “our new cover story, inflated to 12.5 psi http://buswk.co/1CisdFO.”
The dizzy blue? The Web 1.0 gradient? The screaming fonts?
Well, it’s not bad to have someone who can challenge conventions, especially in those big institutions.
The page is clearly broken up by bars, strokes, blocks and really really nice white space. I like the horizontal sections between the big groups of blocks on the front page.
The blocks are like huge buttons that you can easily tell they’re clickable. When you hover your mouse over the texts, they will change their colors to show you their clickability. There’re a lot of mouseovers on the home page to provoke your interest to read the stories.
It can be a noisy website in terms of its loud colors and the quirky fonts on some of the feature story pages; however, it’s also a clean website, thanks to its clear alignment and beautifully designed white space.
Just as Steven Perlberg, a Wall Street Journal reporter said, “I feel like the new bloomberg.com is screaming at me but I don’t mind.”
What I don’t like is the infinite scroll on article pages. It gives me anxiety to have so much information on one webpage.