The Verge offers breaking and long-form feature stories about science, technology and art. I think the user experience for this site is very good. Right away you see about seven lead stories with different colored backgrounds. I believe this engages the reader and catches their eye. There is a nice hierarchy of headlines to let the reader know what is most important.
I do think the site is aesthetically pleasing, but the page overall can be a bit confusing and overwhelming. There are a crazy amount of stories on the home page with no clear categorization going on. There are little tags above each story stating what category they belong to, but as you scroll along, it’s not easy to determine what’s what.
Navigation does appear to be pretty simple. Tabs along the top get straight to the point. There are quite a few of them, but I think that they accurately represent what the website consists of. Each tab has a pulldown bar, which shows some of the leading stories in that category.
As far as their reporting and story telling, they use a lot of different elements to increase user experience, especially in long-form. Large photos, videos, links, and special type fonts can be found all throughout their long-form stories. I think those are the best elements of the website and they do it very well.
Their intended audience would be a younger crowd interested in entertainment, technology or science. Also, I think their reporting is tailored more towards people who are a little more interested in the subject or have more time to read their long-form stories. In today’s world, a lot of people don’t have that kind of patience and want to read something shorter.