Blog 4: Vogue’s coverage of the Oscars

Screen Shot 2015-03-09 at 11.21.00 AMIt is not very surprising that a fashion website like Vogue would do a special report on the Oscars, and it is even more understandable that the website would lead the report off with fashion—Oscars 2015: The Best Dressed Celebrities on the Red Carpet.

However, the fashion website does not cover the event solely from the perspective of it’s forte, it has also included articles from the angles of culture, music, movie, food, and so on. Screen Shot 2015-03-09 at 11.21.18 AM

The whole page is very visual-oriented. For readers who are mostly female, those well-taken and carefully edited pictures of celebrities are very helpful when looking for articles to read, and the texts are minimized to the largest extent. There is an obvious hierarchy  in the listing of articles: the closer to the top, the more interesting/relevant  the article is.

The page’s design looks simple and clear, which is good for a website that heavily relies on visuals. And it’s also easy to navigate. However, I feel the website does not have enough video contents in the coverage of the Oscars. Only pictures and texts can be dry to read. Readers might want something more dynamic, such as videos. The only video content on the page is from the runway of Versace Fall 2015 fashion show, which is quite confusing to me — why would they put some irrelevant on the page, between articles about the Oscars?Screen Shot 2015-03-09 at 11.20.40 AM

Then I realized it might be an ad, just like the Cadillac add, which is floating on the right side. I don’t really like the idea of making adds look like news content. I understand it looks better in the way of consistency and aesthetics, but It’s not only confusing, but also sometimes deceiving to the readers.

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4 thoughts on “Blog 4: Vogue’s coverage of the Oscars

  1. The Oscars are a very big event for most publications but especially when the red carpet is mentioned, magazines who feature fashion go all out. Mainly I believe it’s a first impression aspect that not many people look into. I would love some more responsive design from many of them, even simple editions like gifs or, like you mentioned, a video or two would do wonders. There were many speeches at this years Oscars that would have been perfect for this magazine because while it’s still a fashion magazine, it still deals with how people present themselves, which is very heavily played upon when it comes to award shows. Vogue does a very good job though when it comes to readability and it’s shown when they do this simple list format on their site but the ads are a bit difficult to differentiate.

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  2. I guess Vogue’s Oscar page is more like related articles under a certain keyword rather than a well-organized story package. There’s not much hierarchy on the page, but mostly a flow of information.
    Thinking about their target audience, I guess Vogue’s approach may make sense. Fashion changes fast. Vogue’s readers might not be interested in stories in the past, so Vogue is not taking the time and money to organize a nice package of stories that could be out-of-date soon.

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  3. I would agree with you that it would’ve been nice to include other media on this, such as videos. I also wish there was more dynamic to the way I can browse through the stories, other than scrolling down a one-column list of the latest posts. It’s not very interactive or engaging, and I think with an event like the Oscars, there’s a lot you can do to make readers feel like they’re actually there. 360 rotation of dresses, or a hover effect that tells you where the things they’re wearing are from.

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  4. Like everyone else, I also felt like there was a little more to be desired from Vogue. Though I think it was great that they rely so heavily on visuals, that’s also something that they also do because (I think) it reflects their print product, which is still very popular and primarily photographs.

    I also think the fashion show video was most likely an ad, which is disappointing. From a design perspective, ads that look like the rest of the content create a seamless flow for the reader, and makes it harder for them to brush it off as “just an ad.” As a designer I understand that, but as a journalist I think that is awful. Like the blog post said, it is deceiving to the reader, and while that may not be a big deal for something like a fashion show, it could create a problem if that type of advertising was allowed in a more serious place.

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