The Cut is the fashion, beauty, and lifestyle department of New York Magazine. They covered New York Fashion Week extensively by uploading a variety of content online, and it’s very easy to navigate. The very top of their fashion page is an interactive box that lets you scroll down a list of different designers, and there’s a cutout of a runway photo to accompany each designer. There are tabs so you can look at the latest shows, top shows, and a full alphabetical list of the shows. It’s simple and engaging and is an easy way to include photos. The cutouts immediately grab your attention when you visit the site.
Below that is a column of the latest posts related to fashion week coverage. Each of those consists of photos, a headline, and a subhead. It’s quick and easy to see what are all the possible stories you can read. You can click the link to read the full story.
On that page, there’s a navigation bar above the headline that lets you scroll through the top shows. So that allows for more entry points to go to other pages within the fashion week coverage. Text, images, and coding (Scroll bars, navigation, etc) combine to make the site more interactive and engaging. It’s simple, but it works. Because there’s an entire section on The Cut related to Runway, it makes it easy to aggregate all of the content related to Fashion Week.