NPR decided to follow a shirt around the world through production, exploring the cotton, machines, people, boxes, and wearers that are involved in the making of a shirt. The piece incorporates text, photos, video, and music within the videos. Each element of the story has text and video. It’s very interactive, but it’s easy to navigate, and the site organizes all of the information well. The audience is anyone who is a consumer, which is pretty much everyone. The point of this story is that one normal shirt has an entire world behind it, and this multimedia piece deconstructs that. The design and colors are simple because there are so many elements. I think it’s a good design because it makes it easy to navigate and doesn’t distract the audience from all the different parts of the story.
I just really love this package because it shows that the digital and multimedia aspect of the story was there since the very beginning. It wasn’t thrown together online at the very end. The plan and organization was planned out so that the reporters could get video and text and photos for every single section. I think that I can borrow the navigation bar for each chapter that the website has at the bottom of the page that you can hide and show easily. I think I can also the heading, subhead, and button they use for the top of each story section. When you click the button, it shows the video, which is really clever because it acts as a heading for the text as well as hides the video underneath, making sure to think about space and layers in a really smart way.